Influencer marketing has recently been a significant player in the digital marketing industry. Digital agencies are here to support you with strategies.
Influencer marketing is considered to be the new king of the content, but what is it exactly? Who is an influencer? How influencers can reach out to your buyer persona? How can digital agencies help you with influencer marketing? What are the best influencer marketing agencies with effective campaigns? This article aims to answer all these questions and more.
Who is an Influencer? What is Influencer Marketing?
Influencers are the people who have gained organic followers or subscribers over time through social media platforms. They usually spend a lot of time and effort by creating content appealing to their target audience. They actually create their own brand.
When you ask influencers to mention your product/service through their channels and pay for it, it is called influencer marketing. This is the simplest explanation; however, not enough.
Influencers care about their followers and of course, get protective of their reputation, meaning that they would not be mentioning your product or service just for money. It should really mean something to the influencer. They have to believe in it. Therefore, it is very important to find an influencer who would think your product or service is beneficial so that they would suggest it to her/his followers.
It is vital to realize that followers trust the influencers, and influencers know and want to keep it that way. You should realize the power of influencers. They can really affect the decision-making process of your customer clients.
Influencer marketing is a popular way to raise your brand awareness, increase traffic to your site, and drive your brand’s message to your buyer persona. Your ideal target audience is the influencers’ followers through different channels.
How Influencers Can Reach Out to Your Buyer Persona?
Influencers know really well what their own followers are exactly looking for, what problems they suffer from, and what solutions they need. This fact leads them to be a good point of contact to recommend something.
Their subscribers or followers feel close to these influencers, follow them and wonder what products they are using, which places they go to for specific activities, what they eat/wear/think. Really effective! People respect the influencers so much that they can shape their consuming and lifestyle according to influencers.
If you plan to be realized by more potential clients or readers, you should analyze your target audience in the first place. That is the key point. You need to find the respective influencers to reach out to your own buyer persona after specifying them. This is where you start to need an influencer marketing agency.
What Does an Influencer Marketing Agency Do?
There are different types of influencers with different types of followers or subscribers: micro-influencer, celebrity influencer, blog influencer, social media influencer and key opinion leader (KOL). Briefly, an influencer marketing agency will help you to find the perfect influencer who has followers similar to your marketing persona.
An influencer marketing agency helps you to create your marketing strategy by considering different variables such as coming up with your campaign goals, specifying your campaign audience, setting your budget, choosing the respective influencer, reviewing the influencer’s work, aligning with the influencer, finalizing campaign expectations, rewarding your influencer and measuring the success.
Who Are The Best Influencer Marketing Agencies with Effective Campaigns?
An influencer marketing agency is a bridge between you and the influencer. You wouldn’t like to be on a bridge which is likely to fall down. Therefore, you should be careful with the agency you will work with.
These agencies are the experts who specialize and have experience in creating an influencer marketing strategy considering the best for you and the influencer. We have compiled the best influencer marketing agencies with effective campaigns:
Brave Bison
Brave Bison inspires audiences with bold social content – for their clients, partners and their own media brands.
It’s time to get Brave!
Brave Bison’s universe is a global community of 158 million followers, generating billions of views every single month. This gives them real-time insight into what’s working, right here and right now.
Brave Bison has a network of premium YouTube channels that they manage and for clients that include Spotify, Netflix, Apple, Uber Eats, and Uniqlo.
They know how to deliver the right content, influencers, creators and strategies to excite audiences, worldwide.
303 London
303 is a creative-focussed digital marketing agency that helps premium direct to consumer businesses to create and amplify their brand.
303 have been involved in a wide range of exciting projects; from content creation for established luxury brands, to developing paid media strategies for rapidly growing direct to consumer businesses.
Agency’s approach to their work marries creative and digital strategies for the clients, ensuring campaigns engage, entertain and convert.
Greenlight
Greenlight is a multiple award-winning digital and commerce agency that designs, builds, consults, trains and implements transformational strategies.
The agency has firm partnerships with all the usual suspects, including Facebook, TikTok, Snapchat and Pinterest, and they’re also in constant contact with an extensive network of influencers and their agents.
With combined experience spanning content marketing, brand PR, social media, event planning and influencer marketing, Greenlight’s team has worked within fashion, tech, travel, finance, FMCG and much more.
So thinking outside the box is the order of the day for Greenlight.
Digital Business Lab
A Hong Kong-based social media agency Digital Business Lab collaborated with Polaroid to raise its brand awareness via influencer marketing.
They applied an innovative social media strategy, including video production, micro-influencer marketing, social media content and advertising.
Thanks to Digital Business Lab’s influencer marketing strategy, Polaroid’s online reach has increased by 87% in a short time period!
CEEK Marketing
CEEK is regarded as one of the best influencer marketing agencies in the UK with a large network of industry influencers and years of experience managing influencer marketing campaigns.
To maximize return on investment, CEEK collaborates with clients to define specific and measurable marketing deliverables.
CEEK has established itself as the go-to influencer marketing agency for growing brands in London and around the world, thanks to an unmatched database of the best influencer talent on the planet.
As one of the top influencer marketing agencies with great campaigns, CEEK works with brands to help them tell their story to the right people on the right social media platforms. They analyze competitors and audiences using their specialized OCMX methodology, then plan and develop content with best-in-class execution and reporting. Tinder, FIAT, Peter Street Kitchen, and Diet Starts Tomorrow are among their clients.
Soap Media
Manchester-based digital marketing agency Soap Media can draw the perfect influencer marketing strategy for you. Their steps include understanding your brand and culture, making competitor analysis, identifying your personas, contacting the right influencer for your project, implementing and reporting.
LOOP
With offices in New York, Sydney, Berlin and Copenhagen, LOOP is a bold-thinking creative digital agency working for leading brands worldwide.
They have run a campaign with PUMA, called #RunTheStreets. This campaign actually connected influencer marketing with social media storytelling. They have created content for more than 12 influencers who are one of a kind in their major. PUMA stands out through these influencers’ storytelling.
They have got over 60 million video views with a very diverse audience.
Social Media 55
Social Media 55 is an award-winning digital marketing agency with offices in Chicago, Los Angeles and Montreal.
Although their name makes you think that they are doing only social media marketing, they are actually a full-service digital agency. As for influencer marketing, they can support you with all types: micro-influencers, bloggers and content creators, KOL (key opinion leader) and celebrities.
Planta
Miami-based Planta is a powerful advertising agency. Planta, which prepares and implements the most accurate strategy in line with the goals of its customers, has also achieved successful results in influencer marketing.
The agency cares about three things: human, planet, and profit. Believing in the benefits of living in a sustainable world, Planta works for this and uses influencer marketing effectively. The feedback they saw with influencer marketing, which is among the strategies they applied for Latam, one of their best customers, was very good. The local strategies they applied to Latam and the feedback they get are appreciated.
Success in influencer marketing is difficult and Planta is one of the best influencer marketing agencies to achieve this. If you want to communicate with the professional team, you can reach it from their website.
Insil
Tym & Co. contacted Sydney-based digital agency Insil for an influencer campaign. They wanted to increase their brand awareness and engagement with consumers.
With the impressive results, they got over 976,000 targeted content views with 16x ROI (return on investment).
That was the list of top influencer marketing agencies all around the world with great case studies. If you want to use influencer marketing for your brand, it is highly recommended that you consult the experts, influencer marketing agencies, who are already good at it.
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