Agnieszka Sekreta

It’s probably about time you caught up on the metaverse — it made headlines after the recent announcement from Mark Zuckerberg that he has rebranded Facebook. The social media mogul, and head of the platform now known as Meta, explained his idea to create a new version of the internet. The internet has transformed and …

Writing good copy is no easy task. Even if you know everything there is to know about your brand and its target audience, turning that knowledge into a copy that resonates is harder than it looks. So, stop doing it. The key to writing sticky copy (copy that audiences remember) isn’t sitting at a desk …

Brands have spent decades designing their messaging, marketing, products...

Once upon a not so distant past, brands were all about selling the perfect life and advertising the perfect body. Yet there’s been a massive shift since the 90s—when marketing trends were defined by flawless bodies and unattainable beauty ideals—in how bodies are represented. From terms like body acceptance and fat acceptance to body positivity …

Building brand power, soundwave by soundwave. Sonic branding: how it all began. Sound is a force. Something that can command, inspire and elicit powerful emotional responses in people. And in today’s fast-paced era of digital transformation, leading brands and agencies are harnessing the potency of audio for marketing purposes. But using sound as a means …

Why tone of voice matters. And how to use it. Talk to me in that tone of voice. Behind every great business there is a powerful brand language – the tone, terms and words that a company uses to describe themselves and their products. Brand language is as crucial as brand identity. Like visual signals, …

The good, the bad and the vital. The power of online reviews is inarguable. So how can businesses stay on top of the feedback game? The burden of choice Choice. It’s a fine thing. Yet have you ever gone online to find an electrician, carpet fitter or dog sitter and been overwhelmed by the number …

There are plenty of reasons to be glad to see the back of 2020, and plenty of reasons to look forward to 2021. In the world of digital marketing, too, the future looks bright. The coronavirus pandemic brought online technology to more people, as we all adjusted to working and socialising and teaching our children …

Long ago, when times were simpler and customers less …

YouTube is about clips of cats doing funny things and kids playing video games while they talk about it. At least that’s what we adults might think the Google-owned video platform is all about. But the younger generation – the Gen Zs and the Gen Alphas – think different. We interviewed a group of children …