Patricia Untinen

In the years leading up to the pandemic, experiential marketing was a trend that was quickly gaining momentum. Consumers were enjoying these unique events and brands were reaping the benefits of increased awareness and loyalty. All of that came to a screeching halt, however, once COVID-19 entered the picture. Since then, brands have been getting …

If you work in the marketing realm, you’re probably more than familiar with the infamous millennial. This cohort has been the talk of the town for many years now, and while they’ll remain an important demographic to reach for years to come, savvy marketers are already turning their attention to the new kid (or kids) …

The impact TikTok has had on the social media landscape is undeniable. This year, it is projected to reach 2.1 billion users, and its success hasn’t gone unnoticed by other key players, most notably Instagram. From Instagram Reels to a vertical feed for Stories, it seems like every other week there’s news of Instagram adding …