Social Media Marketing

If you are looking to expand on your business reach and grow your social following, stepping into the TikTok world could be beneficial if it happens to be done right. We have created the ultimate guide in utilising the platform for your business… What Tiktok Is… TikTok is a fairly new social media app where …

Say your agency has a rock star team, and you’ve designed some brilliant social media strategies for clients. You’ve collected tons of data, and you’re pretty sure that your campaigns have been wildly successful. But how can you be certain … and how can you communicate that success to your clients? Social media reports are …

Whether your agency handles content production, social media scheduling, or a bit of both, it’s important to set your team up for success. Rather than reworking your process for each month or campaign, create a set of standards your team can follow every time.  Use these content best practices to publish high-performing posts and streamline …

LinkedIn has progressed substantially since it first launched on the scene back in 2003. What was once a relatively small platform to network with like-minded industry contacts has grown to become a hub of professional content. The platform is no longer just about staying in touch with business associates, it’s now an excellent B2B marketing …

It’s almost a decade since Instagram was launched and its feed and application have passed through numerous iterations. With every single tweak to the algorithm as well as the unveiling of new functionalities/features, businesses should keep up to enable consistent account growth. A quick question is, what defines the growth of an Instagram account? For …

Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. …

Influencer marketing campaigns become widely famous and effective making it inevitable to be overseen. From smaller businesses to the bigger ones have been using this influential new way of marketing for their products and services. However, does this new version of marketing really have an effect on your sales? A study conducted recently found out …

Instagram is now a key element for many businesses’ marketing strategy, which is why knowing how to grow your Instagram using Pinterest has such a high importance. Many brands’ social presence is reliant on being able to get more followers on Instagram to drive profitable traffic to landing pages, grow conversions, and create an engaged, …

According to recent stats and performance sheets, it is video content that runs the SMM. By 2022, online videos will account for 82% of all Internet traffic. It is no wonder that 80% of marketers surveyed would like to create video content if they had the time and money. And we would say that this …

Scrolling down on Twitter is so much fun, and you can even discover little tips in between tweets of digital marketing influencers. You don’t need to spend so much time on that. That’s the beauty. However, creating content that gets engagement is not that easy. Your audience will see your tweet once on their feed, …