Google and other search engines continue to use links as one of the most important ranking factors.
Linking helps search engines discover new content – and it’s also one of the ways they determine the quality of that content.
Good links are like votes; they are testimonials to how worthwhile the content is, and Google sees a healthy link profile as a good sign.
On the other hand, over time Google has become more adept at detecting unnatural linking patterns.
Search engines are much better at determining what kinds of links are – and are not – useful for users.
Google views a healthy link profile as an indication that the content is valuable.
Old link-building strategies (like spamming comments, using PBNs, and posting in forums) no longer work (or at least not as well as they once did).
In marketing and SEO, link-building refers to the process of acquiring links to your content.
By including these links, we hope to attract more people to the content, as well as help it rank higher in search engines.
For your links to help with your SEO, they must be relevant
- Helpful
- High quality
- Natural
Links should be relevant to the content at hand, with good anchor text that helps search engines understand the context of the links.
Links and SEO are hard, but these resources are here to assist you.
Designed to cover all aspects of link-building today, these ebooks include using content to get links, establishing a good rapport with other sites, and useful links building checklists.
To help you grow your business, these comprehensive guides will explain when, why, and how you should use each link-building technique.
How to Acquire & Earn Links That Boost Your SEO?
The guides will teach you how to use effective link-building strategies.
- Find out who your audience is
- Identify sites that appeal to the audience you are trying to reach
- Create amazing content
- Adapt content to websites
- Identify site owners and reach out to them
- You can amplify your content by using social media
Find Out Who Your Audience Is
Your website needs to be able to cater to two types of audiences: the one you have now and the one you want. Keeping and expanding your audience will help you reach new audiences and keep your current audience interested. Get to know your audience by doing some research. In addition to making sure you understand them better, it also makes it possible to determine who your target audience is and if you’re reaching them right now.
To give an example: at Technerds Inc, our target audience was primarily business owners from around the world having digital appearances. We wanted to broaden our target audience (while still keeping our initial audience) by expanding it to include a broader group of those business owners who are still using the old “Brick and Mortar Model” for their business. We adapted our content to this broader audience. But to reach our new audience, we also needed to get links from other websites where we could find different Business owners.
Identify Sites That Appeal To the Audience You Are Trying to Reach
It’s time to make a list of websites that can help you reach your desired audience once you know who they are. Identify the websites that already appeal to this audience. By including links from these websites, you can reach people who may be interested in your website, but don’t know about it.
You don’t need links from every website out there. Links from spammy websites or websites that have nothing to do with your niche are of no value. It could even harm your ranking in some instances. Do not use spammy sites or buy links from them. and other link-building DON’Ts.
You can’t just do link-building by accident. A holistic SEO strategy should include getting these links as part of a normal marketing effort.
Create Amazing Content
For other websites to link to your content, you must have content that makes them want to link to you. Thus, you need to create quality content. As easy as it sounds, it’s a pretty difficult thing to accomplish. Consider who you are writing for, their interests, and your unique perspective.
Don’t just write about why your product is awesome and why they should buy it. Create content that answers a question your audience has, or that solves a problem they’re experiencing. Your content will be seen as valuable by other websites if you provide them with the information they’re looking for. You’ll not only build their trust, but you’ll also get more links to your webpage.
You should also consider the readability of your content. Ensure your articles and pages are well-structured and well-written. We have plenty of blog posts on content SEO and even a course on SEO copywriting.
Adapt Content to Websites
Once you’re happy with the content you’ve written, it’s time to dive into the list of websites you created in the second step. What websites are likely to link to the content you created? It may be tempting to send everything you’ve created to every website on your list, but this will probably hurt your chances of getting a link back to your site. The average person doesn’t have time to read 5 blog posts and choose one they like, plus you may come off as spammy.
Consider carefully the websites that are relevant to your blog post or website and choose them carefully. Due to your blog post’s relevance to their content, they will probably be more willing to link to it. Importantly, visitors who follow that link to your website will be interested in your content (resulting in improved chances of conversion and recurring visits). In addition, you should know that if you use a long-tail keyword approach (writing about small and niche topics), there will be fewer sites that will be a good fit. While this isn’t necessarily a bad thing, very specific content can also mean that these few websites are more likely to link to your content.
Identify Site Owners and Reach Out to Them
When you have decided which website(s) you want to contact, it’s time to contact them. Email is a great way to contact people, but social media like Twitter are also effective. To increase your chances of getting that backlink, you should know the website and the audience it caters to. By doing this, you can reach out in a personal way, which is what you want. Do not send out automated emails. You can send them a polite email in which you tell them about your content and ask them to link to it. Often you will not get any response.
It is important to explain why your content is unique to improve your chances of getting a link to your page. The chances of getting a link for a very basic post and could have been written by anyone are lower than when you provide unique content. Content that can only be found on your website. As a result, don’t make your email too long, as this will make people not read it at all.
You Can Amplify Your Content By Using Social Media
One way to get links to your content is to contact specific people or websites. Social media is yet another great way to get links and reach new audiences at the same time. Share your new content on social media platforms such as Twitter. Send out some tweets to specific people who may enjoy your article. You can also get exposure for your articles on Facebook, where you can promote your content and reach new audiences. If people like, share, and talk about your content on social media, you’ll probably receive some more links, too.
eCommerce Link-Building
An eCommerce site presents its own set of challenges when it comes to link-building. Linking to a page that sells products isn’t something most websites enjoy doing. You must create content that isn’t focused on selling your product. Your content should help your audience with anything related to your product. Create content that is interesting for your audience, and do your best to answer their questions and demonstrate your expertise.
Write articles on a variety of topics that go beyond mowing the lawn, if you are selling lawnmowers. Write a blog post about interior design trends if you sell furniture. It’s a lot easier for people outside your company to share this type of content. Thus, you are more likely to get relevant links.
Reach Out to Your Network
Contacting your business partners is an easy way to get a few backlinks to your website. Your blog may be of interest to them if they link to one of your posts. It may even be possible for you to contribute to their website by writing a guest blog. Contacting people you do business with can be easier. Don’t make the backlink feel forced; just make sure it’s relevant. The building of links should always be natural, as we’ve said before.
The Importance of Link-Building for Bloggers
Bloggers can have difficulty building links. Particularly when you’re just starting. In addition, you can meet other blogger friends and grow your following. Aside from emailing someone, you might also consider joining a Facebook group or writing guest posts.
Facebook Groups
Are you sweaty when you think about having to email others for links? Don’t worry! It isn’t difficult to connect with other bloggers through Facebook Groups. You can find groups on anything from SEO to bullet journals. Take part in one or more of these. Where it makes sense, you can share your link with the conversation. Ensure you don’t sound spammy. In the comments section, you can leave your link when another blogger mentions that they are writing a blog post. You might get mentioned on their blog post if you’re lucky.
Guest Blogging
Guest blogging is another way to gain link popularity for your website. In exchange for links to your content, blogs seek input from fellow bloggers. In addition to the link, you’ll get exposure to relevant websites. The blog’s readers will also get to know you. Visit blogs similar to your own or you like, and see if they allow guest contributions. The contact page or collaboration page generally mentions this.
Conclusion
Link-building strategies should always strive to attract a new, aspired audience to your website. Consequently, a higher ranking in Google will be a (welcome) side effect. So long as you see link-building as an opportunity to get more traffic from another site, you’re doing it the right way.
Written by: