SEO & SEM

Google and other search engines continue to use links as one of the most important ranking factors. Linking helps search engines discover new content – and it’s also one of the ways they determine the quality of that content. Good links are like votes; they are testimonials to how worthwhile the content is, and Google …

Google Discover traffic deserves more attention. You can discover new information and inspiration and stay up to date on your interests through Google Discover. And you can also be discovered. If you own a website, you get traffic from Google Discover. The Google Discover tips will help you reach more people and encourage them to …

Unlike many other channels in digital marketing, SEO brand awareness is different as it helps in bring consistent long-term results. One of the primary responsibilities of brand managers and marketers is to increase brand awareness. While SEO has always played a part in increasing brand recognition for businesses, its function has evolved considerably over time. …

The Local 3-Pack is a digital resource created by SEO Experts specializing in Facebook advertising, paid search engine marketing and e-commerce development. The goal of the Local 3-Pack is to help small business owners obtain the best possible publicity—whether that means boosting their website’s visibility on Facebook or ensuring that potential customers are reading an …

If you can call yourself tech-savvy, then you’ve at least used your phone to search for something online. And it’s either you had typed the keywords in Google’s search bar or used voice search. While the former is the known, conventional way of doing things, the latter is out to take the lead – sooner …

Unlike other playbooks that comprise process flowcharts, operating procedures, and values, the digital marketing one is starkly different. To begin with, the digital marketing playbook consists of a voluminous repository of keywords, search terms, and tracking data that include information sources – display, video, social, and search – that lead online users to brand or …

Why is search engine optimization (SEO) important? Many business owners ask this question before deciding to invest in SEO services. Despite being one of the most widely used digital marketing services, some people are hesitant to use SEO for their business. In reality, SEO is important because it benefits all businesses. Whether you are managing …

Looking for new strategies to drive more traffic to your Amazon listing? Have you tried optimizing for backend search terms? As a seller, you always want more footfall for your Amazon product detail page. After all, the more people land on your listing, the higher the conversions. And so, you do everything in your ability …

The businesses of today cannot make it without establishing a robust online presence. After all, a significant chunk of the world population is online! To be precise, according to Statista, this amounts to approximately 4.72 billion users! In 2021 so far alone, Google has received over 360 billion search queries, as reported by Internet Live …

What are your social signals telling about you? That really matters. Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of …