Evie Harrison

Have you ever posted on your brand’s social media account, only to be met with a void? No engagement or reach. It turns out; this is the reality of many brands nowadays. Why? Well, there is just too much noise online. Let’s take things into perspective. On Instagram alone, according to Statista, there are over …

As times change, technology brings with it novel ideas. It’s no surprise that all aspects of our lives are being influenced. Recently, entrepreneurs have witnessed various improvements. New business concepts are evolving, with the latest inception being digital marketing. So, companies need to hire in-house digital marketing experts or outsource agencies to create a digital …

The businesses of today cannot make it without establishing a robust online presence. After all, a significant chunk of the world population is online! To be precise, according to Statista, this amounts to approximately 4.72 billion users! In 2021 so far alone, Google has received over 360 billion search queries, as reported by Internet Live …

When was the last time you abandoned a website because its page was taking too long to load? You are not alone in doing so! In fact, most internet users find slow-loading pages to be a huge annoyance. According to Pingdom, 38 percent of website users bounce if a site takes more than five seconds …

When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking …

For any business owner, the primary concern is to make sure that their business makes money. Just like every other industry, competition is fierce in the world of digital marketing. That only means you’ll need to have competitive prices so that customers are attracted to your agency. But you still need to make a profit in …

Whenever there is a discussion about customers, it mostly centers on attracting and acquiring them. Seldom do people or businesses talk about managing current customer relationships. However, it turns out that retaining current clientele is far more profitable than attracting new ones! How to Manage Customer Relationships? As per Outbound Engine, acquiring a new client …

Referral marketing may seem simple. It is the process of letting your website visitors, subscribers, and customers to refer their family and friends to your business. You can easily create your referral program with referral marketing software. Most platforms have compatible referral software that works with it. Whether you’re running your site on Shopify or …

The game-changing benefits of digital marketing are based on the ability to gather and analyze a wealth of information. But the key to a successful business is keeping customers happy. In order to gauge their contentment, customer feedback is an essential part of the equation. To initiate effective communication, you need to offer the target …

Building an app is hard work. It requires a great deal of time, money, and effort. Unfortunately, even this is not enough. No matter how exceptional your app is, it will all be for nothing if people don’t know about it. You want your app to be truly successful in the overpopulated app market. Then …