Lewis Hughes

Lewis Hughes is the Digital Marketing Specialist at Kumulos, a powerful personisation engine for mobile agencies looking to maximise their mobile app performance and drive engagement and retention.

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Why You Should Personalize Your Mobile App Marketing?

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app users. Push notifications have always been the most effective way to be noticed by your app users and encourage them to open the app and complete your desired conversion. Using push notifications allows …

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