Raven Benwait

You may be thinking that you’re doing everything you can to get traffic to your brand. You’re spending money on Google ads, social media ads, and writing content that you think is great. Your website or e-commerce store looks clean and appealing, but you’re still not getting the results you want. Your page is constantly …

The psychology of color is highly significant when it comes to marketing and branding.  Colors influence how a consumer will view the personality and representation of the brand so it’s important to understand the colors that showcase your brand, to make sure you make the best first impression you can. At Bold x Collective, our …

The e-commerce business industry has grown dramatically over the last year! Due to COVID-19, many Brick-and-Mortar stores have closed, meanwhile, there are many e-commerce businesses that have done quite the opposite!  Shopping online was once a convenience and a luxury, but now it has easily become a necessity. Think of how many times you’ve shopped …

Who is excited that the holidays are arriving? We sure are! If you sell products or services, it’s time to start preparing for your holiday campaign! If you haven’t already launched your holiday campaign, we have a full guide to help you start. Holiday campaigns are a fantastic way to increase consumer engagement with your …

Have you ever been curious about a business that you saw on the fly and then checked their website out, only to find a very unprofessional-looking video that immediately deterred you from doing any business with them? It only takes 7 seconds to make a first impression and only 10-20 seconds for someone to leave …

TikTok is currently the fastest growing social media platform of all time, with over 1 billion monthly active users worldwide. TikTok isn’t only for Gen Z’s or younger millennials, anyone can use it. Users of all ages are joining TikTok and loving it! If you’re a brand and want to learn the perfect marketing strategy …

During the pandemic, people have transitioned heavily into the online world regarding business and marketing. Everyone got used to not being able to sit and dine in restaurants. Ghost kitchens have gained in popularity during the pandemic and the concept is still gaining traction. It will most likely take a while even after the pandemic …

Social media has become a part of our daily lives, we use it so much that it’s incorporated into our routine. Facebook is one of the most used social media platforms of all time. It’s used to connect users with their friends, family, work colleagues, and even with people, they don’t know. Facebook allows people …

Do you have a blog for your business’ website? If you answered yes, amazing, keep reading to learn how you can optimize it. If you said no, I highly recommend getting one started and continuing to read more about how an optimized blog can help your business. As a marketer at Bold x Collective, if …

Are you in need of some Instagram Reel ideas for your business? Instagram Reels are designed for users to engage with the Instagram community. Reels are a great way to gain a wide audience for your brand or business. Creating original content ideas for your brand can sometimes be difficult, but don’t worry we’ve got …