Nargis Jafferali

70% of employees no longer think it’s necessary to go back to the office to be able to conduct their work and 96% of professionals say they need flexible working arrangements. So, it’s no wonder distributed teams are on the rise for startups, but can they help your startup scale? Were you aware that distributed …

When you set out marketing campaigns for your startup, there’s one common piece of advice given: be authentic. So, what’s more, authentic than lo-fi content filmed on your phone and uploaded straight to Instagram without fancy equipment or a high budget? For most consumers, nothing. Lo-fi content, otherwise known as low-fidelity, means it requires little …

The past is a powerful thing, it evokes memories and emotions in us like nothing else. It makes us excited to see something from our past crop up in our present, like a toy or TV show from childhood. We’re excited to hear about a beloved series from when we were younger getting a reboot, …

Just when you thought it was safe to enter the first position search result, a new competitor enters the ring. Click-through rates for pages that had been moved from position one to position zero-shot up by 114%, but how do you get there? It is known by many names: position zero, the featured snippet, a …

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility. Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and …

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! Email marketing is one of the most effective marketing tools for driving traffic to your website, generating leads, and converting sales. It can be a gold mine for marketers (when done correctly). Over …

42% of B2B marketers say they’re effective at content marketing. But in a world where content marketing is taking over, how do you make sure your content stands out from the crowd? To marketers, it’s no surprise that when done correctly, content marketing can produce some incredible results for your business. But with so much …