Greenlight helped Hiscox to achieve its first organic position for highly competitive ‘professional indemnity insurance’ keywords with a targeted SEO strategy.
The Objectives
- Hiscox sought to improve its organic ranking for ‘professional indemnity insurance’ keywords
- This area of search is highly scrutinised by Google and incredibly competitive, with 15,000 searches per month
- The keywords were also being targeted by Hiscox’s competitors, with some achieving three simultaneous rank listings
The Strategy
- Having monitored the SERP landscape through many-core and industry-focused Google algorithm updates, Greenlight were able to get a firm grasp on the key elements that Hiscox’s landing page would need to provide in order to rank well
- Working on-page, Greenlight raised the professional indemnity topic’s internal site authority and, consequently, its position in SERPs
The Results
- Greenlight achieved the first organic position for the ‘professional indemnity insurance’ keywords
- As a result, Hiscox’s site traffic immediately increased by 27% and, after a month of ranking at position one, traffic was 75% higher than at the same time the previous year
- The campaign saw a revenue increase of 40% and a 20% uplift in sales
About Greenlight
Greenlight is a global, multi-award-winning, digital and commerce agency, specialising in SEO and performance marketing.
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