Volkswagen Ads & Digital Marketing Campaigns

The International Women’s Day, 8 March 2021 is announced as “Women in leadership: Achieving an equal future in a COVID-19 world” by UN Women. It is certain that the exceptional efforts of women and girls help the world shape a more equal future. Also, recovery from the COVID-19 pandemic is possibly relying on this equality. …

In 2020, both customers and companies are fulfilled with the benefits of eCommerce marketing. After getting used to visiting stores to get what we need instead of only buying online, there is an update with our behaviours after the COVID-19 pandemic. For years, we have been experiencing online shopping and it has been a part …

Stunt is a partnership with the national ski team this time. Who finds the clue will get Passat 4Motion. After saying their farewells to Beetle for a while ago, Volkswagen prepares a scavenger hunt for another car. In the snowy north of Sweden, it’s hard to find and get to, but easy to drive from …

Road Tales is tackling the issue of too much screen time and fuelling children’s imaginations by giving children a reason to put their tablets away and look outside the window instead. It is more likely now that kids will be sucked into screens, disconnected from the world outside – so that’s why Volkswagen is trying …

As part of its plan to transform itself into a digital services-driven company, Volkswagen has announced a partnership with Microsoft to develop the Volkswagen Automotive Cloud. Looking beyond electric cars and autonomous technology, the German automaker’s ambition is to create a seamless experience for drivers from the moment they enter, use, and leave their vehicles. …

Hyundai and Volkswagen Group are making a push towards the autonomous vehicles, within the scope of Aurora Innovations. Aurora is known as the company that is started by former Google self-driving car program and Tesla alum, Chris Urmson. And these three companies today announced that Volkswagen Group and Hyundai are the first to partner with …

Volkswagen promotes its Side Assist Technology, which allows drivers to see vehicles in their blind spot, with an interactive ad. Volkswagen’s iPad ad “The Blind Spot” which was created by AlmapBBDO, takes advantage of the iPad’s classic swipe behavior. Volkswagen’s ad was prepared specifically as a corporate social responsibility piece around Motorcycle Riders and Volkswagen’s Side Assist Technology. The …

Volkswagen created a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it. For 6 days, in three major cities, South Africans played the “PoloTag” social game. The participant who drove it for the longest without being tagged took the new Polo. Volkswagen …