What’s in Store for Digital in 2022? A Review from The SEO Works

The senior leadership team of award-winning digital agency The SEO Works have released a review of 2021 and outlined what’s in store for the coming year, in ‘2022 in Digital’.

Managing Director, Ben Foster said:

2021 was another year of twists and turns, and consumer behavior has perhaps changed more in the last 18 months than ever before.

Looking more at general trends in digital, he discusses the acceleration of existing trends within online shopping and subscription services, thanks to more hybrid working. Not only this, but as the world’s relationship with data adapts, the marketing world will have to respond accordingly.

Paul Friend, Head of SEO, said:

Google’s ever-expanding comprehension of search queries will likely be a major consideration for SEO strategies in 2022.

Not only this but looking at where target audiences are discussing brands will be crucial for any strategy.

When taking a look back at 2021, he analyses major developments such as the Core Web Vitals update, and more.

The limitation of data escalated throughout 2021, and Kathryn Pearson, Head of PPC said:

2022 will be no different, with automation and AI continuing to evolve and pick up speed over the next year.

Although a world with less data is one many are anxious about, Kathryn insists that it’s just crucial to establish a more direct relationship with our customers and build better first-party data. As well as this, she takes a look at some important developments in the Google Ads world during 2022 and beyond.

For Graham Jones, Web Team Leader, 2022 will continue to see a mobile focus:

As much as 54% of the Internet traffic consumed is with mobiles and tablets. So no surprise that web design trends tend to be more about small mobile screens than horizontally-oriented desktops.

As well as this, he thinks that:

The ‘headless’ website architecture will continue to gain traction and popularity and we will no doubt continue to see a clearer adoption for a ‘decoupled’ approach in web architecture.

Beyond this, he looks at WordPress developments, the effect that the growth of e-commerce has on the Web, and more!

Finally, Sales Director Alex Hill looks at how the service offering developed over 2021 and how The SEO Works will look to adapt and develop it further in the coming year.

We’re delighted to have developed our Digital PR offering into a standalone service this year, and have gained some really amazing backlink and publication success for a number of our clients.

He also sees a positive return of more face-to-face sales for the business development team, saying “hopefully, some form of normality around pitching/meeting again in person, and establishing a real-world rapport in 3D, something I’ve always been a huge advocate of”.

You can read the full article here.

The SEO Works specializes in SEO, PPC, Web, and Paid Social advertising and has many clients within the B2B and eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, Towsure, and many others.

About The SEO Works

The SEO Works are an award-winning provider of digital marketing and websites for leading brands and prospering SME’s across the UK. We help businesses measure, understand, and fulfill their online potential.

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